we sell, so you don't need to
removing a major impediment to your self-employment
We know very well that some franchises exist purely to sell the franchisor's products or services and that many excellent, able, people are dissuaded from taking advantage of genuine opportunities by the customer facing aspects of running a business. . . especially sales.
Whilst customers are the lifeblood of any business, the process of selling can be intimidating. It's also time consuming, intrusive and, when not tightly controlled, can easily give rise to unrealistic customer expectations.
support is selling!
Potential customers will often call your support number with questions about the service before opening an account, even though the answers are very clear from the website. What they are really asking for is reassurance. Before committing to spend more than £200 over the internet, and blindly entrusting their mail to complete strangers, people want to know that the business is real, that we are real. . . and that the professionalism your website portrays is not just screen deep.
Every support call is an opportunity for our team at Philbeach to converting them into account sales!
Over 70% of our customers renew their accounts year on year, largely because of the high quality of service and support they receive.
ProPost automatically reminds your customers when they are due to renew and, whilst some will only ever require our service for a limited period, the overall retention rate is excellent. . . with continuity further encouraged by our unique fixed price guarantee.
how sales are allocated
to which territory does a new account belong?
Each franchise territory has its own, stand alone, website in a very similar form to the core site at expost.uk. . . with Search Engine Optimisation targeted at placenames within the territory. In this way, anyone searching Google or Bing for; 'a private mailbox in Halifax' for example, would be very much more likely to return results for the West Yorkshire territory website.
your direct customers
Because your franchise website only promotes YOUR Mail Centre address, anyone registering for an account or contacting support via the unique support telephone number on your site is obviously YOUR customer and will not be made aware that other Mail Centres exist, unless they specifically ask for alternative, or additional, locations.
centrally distributed customers
Simply because they have been available on the Net for much longer, the core site ( and our user specific offerings such as expatpost.uk and canalpost.uk ) will also continue to appear prominently in search results, especially for generic and non geographical search terms.
Customers visiting expost.uk will see a list of all available Mail Centre locations and their postal addresses. They can then follow links to the relevant territory website and continue browsing, or register directly from the core site by selecting their preferred location at sign-up. Potential customers calling our generic support number will be treated in exactly the same way.
...the sales process doesn't stop at payment
A mountain of mail doesn't mean a mountain of paperwork! Invoices, set-up confirmations and payment transaction references are raised for every sale by our internal accounts department at Philbeach, emailed to the customer and added to your management account so that you can monitor the performance of your business in real time.
Under HMRC Trust & Company Service Provision and anti-money laundering guidelines, all mailbox providers are obliged to carry out 'KYC' identification checks on individual account holders, but we also informally investigate any Corporate entities that are listed as Users.
When a new customer registers an account they must submit two forms of identification, as photographic images. Our dedicated ID team at Philbeach validate these documents, and the data they contain, via a number of HMRC approved proprietary sources. Further checks are carried out if the customer goes on to add a trading name to a business account, or uses their mailbox as the Registered Office address for a Company. The resulting records are stored securely for future reference.
marketing & advertising
generating the sales enquiries for us to convert!
google, yahoo & bing
If you have read our history page you'll know that the senior management of expost come from a web development background with particular expertise in search engine optimisation. Our Philbeach website, which has been on-line since March 2015, attracts thousands of unique visitor every month through Google, Bing, Yahoo and various other external links.
the expost webring
Google loves links. As our franchise network grows, each substantial and fully functional mail centre website is discreetly linked to all others, forming what is known as a 'web ring' to boost the search engine accessibility of each.
Every day, another 400 UK citizens leave these shores to start a new life abroad.
One of the greatest challenges facing all ex-pats is maintaining a real street address in the UK for driving licence and passport renewals, their bank, building society or insurance companies. Even on-line shopping becomes difficult when Amazon, Ebay and most private couriers will not deliver to a numbered PO box. For these reasons, British ex-patriates still represent one of our largest single user groups.
In February 2016 we launched expatpost.uk, a sister site to expost.uk tailored specifically for expats, that will continue to feed sales into the franchise network. Try some of our customer's actual Google searches below;
expat postal addresses uk : mail forwarding for expats : forwarding parcels abroad : expat mailboxes : uk post redirecting to spain
On the 1st August 2017 we partnered with this well established and professional English language radio station, broadcasting on-line to British Expats around the world from their studios in France. Winner of Expatriate Magazine's Best Radio Station Award in 2016, we now have professionally produced commercials for expatpost running every 90 minutes all day, every day.
Click on their logo below to listen live.
Over 35,000 narrowboats, barges, cruisers and houseboats populate our rivers and canals. . . and not one of them has a letterbox! The 60,000 people who live aboard these boats are classed as 'of no fixed abode' and share exactly the same postal challenges faced by expatriates.
As part of our on-going campaign of marketing to specific user groups we recently launched canalpost.uk and have committed to a permanent 1/2 page display advertisement in the market leading 'Towpath Talk' newspaper, plus the prime front page banner on its website.
We now also sponsor the emerging canalsonline.uk website.
On request and without charge, each franchise territory can now have a second, stand alone, promotional website aimed at the estimated 1 million people in the UK who live in static or touring caravans and mobile homes, without independent Royal Mail street addresses.
Vanpost was developed in direct response to our existing Franchisee's request to have a marketing campaign in which they could play a direct role. . . in this case, the development of partner 'collect stores'.
See our Proof of Concept site at; vanpost.uk
social media activity
Facebook is rapidly becoming the new 'Yellow Pages' and the first port of call for many of its 31 million users in the UK when seeking commercial products and services. What Facebook provides for the Consumer market, LinkedIn does within the Business to Business sector.
A comprehensive business profile will be created for your mail centre in both platforms and published a week before launch. We will then maintain it throughout the year, drawing upon your local knowledge, with regular posting that include geographical keywords from within your territory. . . boosting both your centre's visibility and visitor numbers.
pr & below the line advertising
We write regular blogs and articles for several on-line magazines and forums that target specific user groups, such as these tongue-in-cheek columns; BritishExpat.com and d-i-v-o-r-c-e-u, both from BritishExpat.com.
referrals, referrals & referrals
Happy customers are your best salespeople!
live customer support
...so you're not tied to the telephone all day
Queries, requests, confusion or complaints, our customer support team handle them all on your behalf. From 8am every morning, Monday to Saturday, we are here to keep your customers happy. . . confident that their mail is safe in your hands.
Our bespoke mail management software, ProPost, means that we have instant access to information about every one of your customers, their mail arrivals, despatches and postal charges. . . we know exactly what is in every mailbox, in every mail centre around the UK.
Whether your mail centre is in Portsmouth, Birmingham or Edinburgh, you may as well be in the next room.
. . .on a local rate telephone number
The unique 0333 telephone numbers we allocate to each Mail Centre immediately identifies a sales enquiry or support request as coming from YOUR territory's website. They are routed directly to our professional support team at Philbeach, so that we can always deliver expert, friendly advice whenever, and from wherever, your customers call.
Click on the TrustPilot logo below to discover what customers say about us!
Our team are always standing by to help you with expert advice on any aspect of running your business. Whether you need tips on using ProPost, guidance with despatching or to report a suspicious account, we are only ever a phone call or Skype away.
The PC that is part of your franchise package is loaded with remote access software that allows us to take control of your computer and walk you through any process, live on your screen!
We have a lawyer on the board who works with the support team to resolve any contractual issues that may arise with customers, so that you can focus on providing a faultless service and leave the rest to us.